NBS
STUDIO.
WE CREATE.
Websites, digital marketing, CRM, lifecycle strategy, automation and analytics built around real business goals.
BORN IN NIAGARA. / NOT BUILT TO FIT IN.
WE DON'T DO
ORDINARY.
Independent marketing. Creative technology.
Zero smoke and mirrors.
Different by design. Honest by nature.
ENTER THE MOVEMENT
JESSE THE
CAT JAMESCHIEF OF CORPORATE ANARCHY
CAT JAMESCHIEF OF CORPORATE ANARCHY
NEW BAD STYLE / EST. 2026 BASED IN NIAGARA. MAKING NOISE EVERYWHERE.SCROLL TO MEET THE MOVEMENT ↓
01 / THE MOVEMENT
BIG THINKING.
SMALL BUSINESS
HEART.
Good businesses deserve good marketing. Not confusing reports, mystery fees or unnecessary complexity.
We're an independent creative studio helping businesses grow through thoughtful design, practical technology and marketing that makes sense.
We challenge convention. Not common sense.
DIFFERENT BY DESIGN. HONEST BY NATURE.02 / WHAT WE DO
THREE WAYS
TO MAKE NOISE.
One independent mindset. Different ways to create, build and experiment.
NBS
NBS
ORIGINALS.
WE BUILD.
Independent digital ideas and platforms we develop ourselves, including Niagara Wine Scene and My Bridal Journal.
NBS
LABS.
WE EXPERIMENT.
AI, emerging technology and creative experiments. We test useful ideas and turn the best ones into practical tools.
03 / OUR PROMISE
NO TRICKS.
NO SECRETS.
NO BULL.
We believe the more you understand your marketing, the better we're doing our job. We'll explain what we're doing, why it matters and what you can take on yourself.
FIX IT.→EXPLAIN IT.→TEACH IT.
THE RULEBOOK IS OPTIONAL. INTEGRITY ISN'T.
04 / THE PEOPLE (AND CAT)
SMALL BY CHOICE.
EXPERIENCED
BY DESIGN.
New Bad Style is an independent studio founded by Ian Michael.
After years working across marketing, e-commerce, lifecycle programs and technology, Ian built New Bad Style around a simple belief: businesses deserve straight answers, strong work and the freedom to understand their own tools.
Based in Niagara. Open to working with good people everywhere.
05 / SAY HELLO
GOT A BUSINESS?
LET'S MAKE
SOME NOISE.
No pitch deck required. Tell us what you're working on.
HELLO@NEWBADSTYLE.COM ↗Email address is a proposed contact address. Set up your mailbox or forwarding before launch.